It comes as no surprise that social media is a crucial part of marketing for businesses in America today. A well-run social media account can increase your sales, build your brand and connect with customers.
Nevertheless, many US businesses either do not have a social media presence or are underestimating its value, by giving the task to the intern. Nowadays, with content management systems, you can easily sort your content strategy and keep your customers coming back for more.
Navigating the social media sphere can sound daunting, but you shouldn’t be worried. If you do not know anything about it, you can watch tutorials on YouTube. If you do not have the time, just outsource the work to someone else – check online for social media management companies and negotiate a price.
With that in mind, below are the best social media channels for your business in the USA.
A popular video and picture app, Instagram is the perfect social media channel to showcase your products. The reel function is very similar to TikTok or YouTube Shorts, allowing you to create 1 min videos with filters and music.
Your first step is creating your profile and adding some content. Try to make it interesting or funny, so you’ll get better views and in turn, more traffic will visit your page. If you have no ideas for content, check what others are doing in your field and copy them.
Many companies in a wide range of industries use Instagram for things such as gaming. Showcasing the latest releases or partnering with streamers is the perfect way to get the brand out there in front of eyeballs.
For example, online casinos in the US partner with influencers who enjoy playing table games like blackjack and roulette. They share small videos on Instagram streaming their gameplay or give top tips on how to beat the house at certain games like progressive jackpots or video poker.
X (formerly Twitter)
X is the perfect place to start if you are just launching your business’s social media account. The signup process only takes a few minutes, and editing your profile will not take too long.
It’s crucial to have a professional profile, with your business logo as the profile picture and information about your company in the header. This is essentially free advertising space, so when anyone visits your profile, they will know what your company offers.
You also have the option to paste your website on your profile, which is perfect especially if you have an online store. You can also pin tweets, which leaves them at the top of your page. This could feature anything from a hot-selling product to an article about your company.
The next thing you need to do is create content. In this regard, you can use hashtags that are relevant to your company. For instance, if you sell video games, research all the main ones, so that when you post, other users will more likely see your content.
Lastly, try to connect with other users on the site by replying to big accounts in your niche. Always try to add value rather than being negative because anything you post online has a direct influence on your brand.
Facebook is the biggest social media company, with an estimated 2.9 billion monthly active users according to Statista. That means there are plenty of potential customers out there, so your goal is to find them and sell your products or services.
Set up your business page, writing pertinent information about what you offer. You can also set up a shop on the platform. Make sure everything is complete and nothing is as offputting as incomplete business pages on Facebook.
Once you’ve got your page up and running, you can use Facebook ads to target your potential audience. If you do not want to spend any money, try joining groups that are relevant to your company. For instance, if you sell fishing equipment, join fishing-related groups.
TikTok
TikTok has taken the world by storm in recent times, and is especially popular with Gen Z. Engagement on the platform is far greater than that of other social media sites, so you’d be a fool as a business owner not to be on it.
The profile section is very similar to Instagram where you select your username, choose your profile picture and write a small bio. It’s important to fill all these things in before producing content as then your brand looks legitimate.
Next is to pick the type of content you want to make. Funny and dance videos do very well, but always bear your brand in mind. You want to create a video where your product/service is seamlessly featured, not an obvious advert.