Instagram hashtags are powerful tools that help users discover content and connect with a broader audience. By categorizing posts, these clickable keywords enhance visibility and engagement. Understanding how to use them effectively can significantly impact the success of your Instagram strategy.
Top Instagram hashtags
Certain hashtags enjoy widespread popularity and usage across various niches. These top hashtags can amplify the reach of your posts and increase the likelihood of being discovered by a vast audience. Examples include #instagood, #photooftheday, and #love.

- #love – 1.8 billion posts
- #instagood – 1.5 billion posts
- #photooftheday – 1.2 billion posts
- #beautiful – 958 million posts
- #happy – 926 million posts
- #cute – 887 million posts
- #tbt (Throwback Thursday) – 582 million posts
- #fashion – 732 million posts
- #followme – 747 million posts
- #like4like – 785 million posts
- #follow – 697 million posts
- #picoftheday – 570 million posts
- #selfie – 392 million posts
- #summer – 492 million posts
- #art – 394 million posts
- #instadaily – 442 million posts
- #friends – 442 million posts
- #repost – 405 million posts
- #nature – 509 million posts
- #girl – 407 million posts
- #fun – 436 million posts
- #style – 395 million posts
- #smile – 402 million posts
- #food – 318 million posts
- #instalike – 354 million posts
- #family – 327 million posts
- #travel – 419 million posts
- #fitness – 309 million posts
- #igers (short for Instagrammers) – 317 million posts
- #nofilter – 283 million posts
- #beauty – 281 million posts
- #life – 303 million posts
- #amazing – 328 million posts
- #instamood – 288 million posts
- #sun – 351 million posts
- #music – 295 million posts
- #follow4follow – 312 million posts
- #ootd (Outfit of the Day) – 300 million posts
- #beach – 296 million posts
- #sunset – 339 million posts
- #swag – 278 million posts
- #dog – 267 million posts
- #cat – 262 million posts
- #motivation – 261 million posts
- #instapic – 272 million posts
- #photo – 267 million posts
- #likeforlike – 270 million posts
- #instacool – 248 million posts
- #party – 255 million posts
- #hair – 246 million posts
Keep in mind that these numbers are approximations and may have changed since my last update. It’s always a good idea to check the current post counts for hashtags on Instagram for the most accurate and up-to-date information.
You May Also Like
- Top Benefits of Genetic Screening for Cancer: Who Should Consider It and Why?
- How to Choose a Body Lotion Cream That Hydrates Without Grease
- Pussy888 New Version: What to Expect from the Latest Update
- BetPanda Casino: A Complete Guide for Online Gamers
- BetPanda Promotions: Unlock Exclusive Bonuses and Offers
Popular B2C hashtags
- #shoplocal – 8.5 million posts
- #sale – 106 million posts
- #freeshipping – 9.7 million posts
- #onlineshopping – 98 million posts
- #deals – 65 million posts
- #discount – 67 million posts
- #clearance – 8 million posts
- #bargain – 16 million posts
- #musthave – 20 million posts
- #newarrivals – 24 million posts
- #limitededition – 10 million posts
- #shoppingaddict – 6 million posts
- #fashionista – 120 million posts
- #styleinspo – 32 million posts
- #ootd (Outfit of the Day) – 300 million posts
- #instafashion – 134 million posts
- #trendy – 60 million posts
- #fashionlover – 41 million posts
- #wardrobeessentials – 2 million posts
- #dailylook – 4 million posts
- #instastyle – 93 million posts
- #beautyhaul – 2 million posts
- #makeupjunkie – 30 million posts
- #skincareaddict – 2 million posts
- #healthyliving – 43 million posts
- #fitfam – 98 million posts
- #wellnessjourney – 3 million posts
- #homestyle – 13 million posts
- #homedecorideas – 19 million posts
- #interiorinspo – 19 million posts
- #cozyhome – 3 million posts
- #gadgetgeek – 2 million posts
- #techlover – 14 million posts
- #smartliving – 1 million posts
- #gourmet – 3 million posts
- #foodiegram – 105 million posts
- #instafoodie – 26 million posts
- #foodporn – 270 million posts
- #foodgasm – 19 million posts
- #crafty – 6 million posts
- #diyprojects – 12 million posts
- #handmadeisbetter – 3 million posts
- #uniquefinds – 2 million posts
- #giftideas – 31 million posts
- #wishlist – 17 million posts
- #shoppingtherapy – 2 million posts
- #retailtherapy – 3 million posts
- #luxuryliving – 16 million posts
- #splurge – 2 million posts
- #treatyourself – 16 million posts
These hashtags cover a range of B2C categories and can be useful for businesses looking to connect with consumers on Instagram. Always consider the relevance of the hashtags to your specific content and target audience.
Hashtags for Instagram likes
- #likes – 179 million posts
- #likeforlike – 270 million posts
- #doubletap – 50 million posts
- #like4like – 785 million posts
- #instalikes – 20 million posts
- #liking – 11 million posts
- #likeback – 9 million posts
- #likeme – 11 million posts
- #likingback – 4 million posts
- #likesforlikes – 58 million posts
- #followandlike – 5 million posts
- #recent4recent – 3 million posts
- #likealways – 1 million posts
- #followforlike – 8 million posts
- #likebackteam – 2 million posts
- #likesreturned – 1 million posts
- #likeall – 3 million posts
- #likebackalways – 1 million posts
- #liker – 4 million posts
- #likebackinstantly – 1 million posts
- #likestagram – 2 million posts
- #likebackteam – 1 million posts
- #likebackinstantly – 1 million posts
- #follow4like – 9 million posts
- #follow4likes – 3 million posts
- #likingyourself – 1 million posts
- #follow4followlikecomment – 1 million posts
- #likemypic – 2 million posts
- #likeplease – 1 million posts
- #likeforfollow – 30 million posts
- #likes4likes – 12 million posts
- #likeallmyphotos – 2 million posts
- #likealwaysfollowback – 1 million posts
- #likebackfollowback – 1 million posts
- #like4follow – 13 million posts
- #likeforfollowers – 1 million posts
- #likeforlikeback – 11 million posts
- #likeforlikealways – 1 million posts
- #likeforliketeam – 1 million posts
- #like4followers – 1 million posts
- #likeforlikealways – 1 million posts
- #likeforlikebackandfollow – 1 million posts
- #like4likealways – 1 million posts
- #likeforlikealwaysandfollowback – 1 million posts
- #like4liketeam – 1 million posts
- #like4likeback – 2 million posts
- #like4likers – 1 million posts
- #likeforlikealwaysback – 1 million posts
- #like4followback – 1 million posts
- #likeforlikefollowback – 1 million posts
These hashtags are commonly used to encourage likes and engagement on Instagram. Use them judiciously and ensure they align with the content and engagement strategy of your posts.
You May Also Like
- Top Benefits of Genetic Screening for Cancer: Who Should Consider It and Why?
- How to Choose a Body Lotion Cream That Hydrates Without Grease
- Pussy888 New Version: What to Expect from the Latest Update
- BetPanda Casino: A Complete Guide for Online Gamers
- BetPanda Promotions: Unlock Exclusive Bonuses and Offers
Best Instagram Hashtags for Likes and Follows
- #like4like – 785 million posts
- #followme – 747 million posts
- #instalikes – 20 million posts
- #follow4follow – 697 million posts
- #likeback – 9 million posts
- #likeforlike – 270 million posts
- #followback – 145 million posts
- #likesforlikes – 58 million posts
- #instafollow – 50 million posts
- #followforfollowback – 22 million posts
- #likealways – 1 million posts
- #followbackalways – 13 million posts
- #likebackteam – 2 million posts
- #likesreturned – 1 million posts
- #likebackinstantly – 1 million posts
- #likestagram – 2 million posts
- #likebackteam – 1 million posts
- #likebackinstantly – 1 million posts
- #follow4like – 9 million posts
- #follow4likes – 3 million posts
- #follow4likeback – 9 million posts
- #follow4followers – 4 million posts
- #followforlike – 8 million posts
- #followforlikes – 3 million posts
- #followbackinstantly – 2 million posts
- #followalways – 1 million posts
- #followbackteam – 2 million posts
- #followbackinstantly – 1 million posts
- #followbackalways – 1 million posts
- #followbacknow – 1 million posts
- #followbackinstant – 1 million posts
- #followbackalwaysandfollowback – 1 million posts
- #followbackteam – 1 million posts
- #followbackalways – 1 million posts
- #followbacklike – 1 million posts
- #followforfollowalways – 1 million posts
- #followforfollowbackalways – 1 million posts
- #followforlikealways – 1 million posts
- #followforliketeam – 1 million posts
- #followforlikealwaysback – 1 million posts
- #followforlikealways – 1 million posts
- #followforlikealwaysandfollowback – 1 million posts
- #follow4liketeam – 1 million posts
- #follow4likeback – 2 million posts
- #follow4likers – 1 million posts
- #followforlikealwaysback – 1 million posts
- #follow4followlikecomment – 1 million posts
- #followforlikealwaysback – 1 million posts
- #follow4followalways – 1 million posts
- #followforlikeback – 1 million posts
Best Instagram Hashtags for Pet Lovers
- #petlovers – 39 million posts
- #petsagram – 56 million posts
- #instapets – 18 million posts
- #petsofinstagram – 215 million posts
- #petstagram – 125 million posts
- #dogsofinstagram – 369 million posts
- #catsofinstagram – 287 million posts
- #petoftheday – 13 million posts
- #ilovemypet – 3 million posts
- #petlove – 14 million posts
- #animallovers – 20 million posts
- #petphotography – 13 million posts
- #pets_of_instagram – 12 million posts
- #petlover – 11 million posts
- #petlife – 9 million posts
- #furbaby – 5 million posts
- #petscorner – 2 million posts
- #petgasm – 1 million posts
- #pawfect – 1 million posts
- #petsofig – 6 million posts
- #petselfie – 1 million posts
- #petpics – 2 million posts
- #cutepets – 4 million posts
- #petcute – 1 million posts
- #petdaily – 2 million posts
- #petsagramdaily – 2 million posts
- #petcommunity – 1 million posts
- #animalsofinstagram – 18 million posts
- #petlife – 9 million posts
- #petsofig – 6 million posts
- #petselfie – 1 million posts
- #petpics – 2 million posts
- #cutepets – 4 million posts
- #petcute – 1 million posts
- #petdaily – 2 million posts
- #petsagramdaily – 2 million posts
- #petcommunity – 1 million posts
- #pawlove – 2 million posts
- #petsoninstagram – 4 million posts
- #petworld – 2 million posts
- #petmodel – 1 million posts
- #furryfriend – 3 million posts
- #petloversclub – 1 million posts
- #petadoption – 1 million posts
- #petsconnect – 1 million posts
- #pettherapy – 1 million posts
- #petsoftheday – 1 million posts
- #petsarefamily – 1 million posts
- #petdaily – 1 million posts
- #petstagramdaily – 1 million posts
Best Instagram Hashtags for Travel Lovers
- #travel – 489 million posts
- #travelgram – 142 million posts
- #instatravel – 78 million posts
- #travelphotography – 115 million posts
- #travelblogger – 59 million posts
- #wanderlust – 134 million posts
- #explore – 110 million posts
- #adventure – 87 million posts
- #traveling – 70 million posts
- #traveler – 42 million posts
- #globetrotter – 18 million posts
- #traveldiaries – 15 million posts
- #traveladdict – 23 million posts
- #travelling – 23 million posts
- #beautifuldestinations – 37 million posts
- #passportready – 10 million posts
- #wanderer – 23 million posts
- #travelholic – 4 million posts
- traveljunkie – 4 million posts
- travelislife – 5 million posts
- #bucketlist – 31 million posts
- #travelpics – 19 million posts
- #aroundtheworld – 24 million posts
- #exploretheworld – 5 million posts
- #travelphoto – 11 million posts
- #traveltheworld – 18 million posts
- #travelmore – 9 million posts
- #traveldreams – 2 million posts
- #travelporn – 5 million posts
- #travelwithme – 4 million posts
- #travelnow – 6 million posts
- #travellife – 14 million posts
- #travellove – 3 million posts
- #travelsolo – 2 million posts
- #travelquote – 2 million posts
- #roamtheplanet – 2 million posts
- #travelgoals – 4 million posts
- #passportlife – 1 million posts
- #travelersnotebook – 1 million posts
- #travelpassion – 1 million posts
- #travelogue – 1 million posts
- #travelstyle – 1 million posts
- #traveltheworldwithme – 1 million posts
- #travelerlife – 1 million posts
- #travelhappiness – 1 million posts
- #travelbug – 2 million posts
- #travelawesome – 2 million posts
- #travelshots – 1 million posts
- #travelpost – 1 million posts
- #traveldiary – 1 million posts
Best Instagram Hashtags for the Fashion Industry
- #fashion – 332 million posts
- #fashionista – 120 million posts
- #style – 395 million posts
- #fashionblogger – 68 million posts
- #instafashion – 134 million posts
- #ootd (Outfit of the Day) – 300 million posts
- #fashionable – 28 million posts
- #fashionstyle – 54 million posts
- #fashionaddict – 23 million posts
- #fashionblog – 25 million posts
- #stylish – 103 million posts
- #streetstyle – 91 million posts
- #trendy – 60 million posts
- #styleinspo – 32 million posts
- #outfitoftheday – 98 million posts
- #fashiondiaries – 14 million posts
- #instastyle – 93 million posts
- #lookoftheday – 45 million posts
- #fashiongram – 34 million posts
- #fashionpost – 55 million posts
- #fashionlover – 41 million posts
- #whatiwore – 19 million posts
- #styleblogger – 38 million posts
- #fashionable – 28 million posts
- #styleoftheday – 40 million posts
- #stylediaries – 5 million posts
- #fashionphotography – 23 million posts
- #fashiondesigner – 17 million posts
- #fashionstyle – 54 million posts
- #fashioninspiration – 24 million posts
- #fashionforward – 3 million posts
- #fashiondaily – 12 million posts
- #fashiongoals – 8 million posts
- #fashioninsta – 10 million posts
- #fashiontrends – 32 million posts
- #fashionistastyle – 3 million posts
- #fashiondesign – 12 million posts
- #fashionlovers – 17 million posts
- #fashionworld – 6 million posts
- #fashionstyle – 54 million posts
- #fashioninspo – 27 million posts
- #fashionlook – 6 million posts
- #fashiondaily – 12 million posts
- #fashionbloggers – 7 million posts
- #fashionphotographer – 4 million posts
- #fashioneditorial – 3 million posts
- #fashionforward – 3 million posts
- #fashiongoals – 8 million posts
- #fashionillustration – 4 million posts
- #fashionlove – 5 million posts
Best Instagram Hashtags for Fitness Influencers
- #fitness – 185 million posts
- #fitfam – 98 million posts
- #fitspo – 119 million posts
- #fitlife – 43 million posts
- #fitnessmotivation – 98 million posts
- #fitgirl – 56 million posts
- #fitbody – 23 million posts
- #fitjourney – 4 million posts
- #fitmind – 3 million posts
- #fitnessaddict – 47 million posts
- #fitlifestyle – 5 million posts
- #fitgoals – 3 million posts
- #fitlife – 43 million posts
- #fitnessinspiration – 35 million posts
- #fitbody – 23 million posts
- #fitmind – 3 million posts
- #fitfrenchies – 2 million posts
- #fitforlife – 3 million posts
- #fitfrenchies – 2 million posts
- #fitforlife – 3 million posts
- #fitcommunity – 3 million posts
- #fitandhealthy – 2 million posts
- #fitnessfreak – 8 million posts
- #fitwomen – 4 million posts
- #fitjourney – 4 million posts
- #fitmoms – 3 million posts
- #fitbodyguide – 2 million posts
- #fitfashion – 3 million posts
- #fitgirlcode – 2 million posts
- #fitfluencer – 1 million posts
- #fitgoals – 3 million posts
- #fitfood – 2 million posts
- #fitfriday – 1 million posts
- #fitbodyguide – 2 million posts
- #fitfrenchies – 2 million posts
- #fitforlife – 3 million posts
- #fitcommunity – 3 million posts
- #fitandhealthy – 2 million posts
- #fitnessfreak – 8 million posts
- #fitwomen – 4 million posts
- #fitjourney – 4 million posts
- #fitmoms – 3 million posts
- #fitbodyguide – 2 million posts
- #fitfashion – 3 million posts
- #fitgirlcode – 2 million posts
- #fitfluencer – 1 million posts
- #fitfood – 2 million posts
- #fitfriday – 1 million posts
- #fitjourney – 4 million posts
- #fitmoms – 3 million posts
Best Instagram Hashtags for Running a Contest or Giveaway
- #contest – 53 million posts
- #giveaway – 78 million posts
- #win – 47 million posts
- #competition – 18 million posts
- #entertowin – 2 million posts
- #contestalert – 8 million posts
- #contestentry – 2 million posts
- #sweepstakes – 11 million posts
- #giveawaycontest – 2 million posts
- #instacontest – 3 million posts
- #freebie – 14 million posts
- #prize – 9 million posts
- #contestgram – 1 million posts
- #contestday – 1 million posts
- #instagiveaway – 7 million posts
- #contesttime – 1 million posts
- #contestwinner – 1 million posts
- #giveaways – 16 million posts
- #competitiontime – 2 million posts
- #giveawaytime – 11 million posts
- #contestoftheday – 1 million posts
- #enterwin – 1 million posts
- #giveawayalert – 4 million posts
- #contestprep – 1 million posts
- #contestgiveaway – 2 million posts
- #contestday – 1 million posts
- #instagiveaway – 7 million posts
- #contesttime – 1 million posts
- #contestwinner – 1 million posts
- #giveaways – 16 million posts
- #competitiontime – 2 million posts
- #giveawaytime – 11 million posts
- #contestoftheday – 1 million posts
- #enterwin – 1 million posts
- #giveawayalert – 4 million posts
- #contestprep – 1 million posts
- #contestgiveaway – 2 million posts
- #contestday – 1 million posts
- #instagiveaway – 7 million posts
- #contesttime – 1 million posts
- #contestwinner – 1 million posts
- #giveaways – 16 million posts
- #competitiontime – 2 million posts
- #giveawaytime – 11 million posts
- #contestoftheday – 1 million posts
- #enterwin – 1 million posts
- #giveawayalert – 4 million posts
- #contestprep – 1 million posts
- #contestgiveaway – 2 million posts
- #contestday – 1 million posts
Best Instagram Hashtags for Your Reels
- #reels – 113 million posts
- #instagramreels – 15 million posts
- #reelitfeelit – 3 million posts
- #reelkarofeelkaro – 1 million posts
- #reel – 7 million posts
- #reelgood – 2 million posts
- #reelcreators – 2 million posts
- #reelz – 1 million posts
- #reelchallenge – 2 million posts
- #reelmeinroop – 1 million posts
- #reelkarofeelkaro – 1 million posts
- #reelitfeelit – 3 million posts
- #reel – 7 million posts
- #reelgood – 2 million posts
- #reelcreators – 2 million posts
- #reelz – 1 million posts
- #reelchallenge – 2 million posts
- #reelmeinroop – 1 million posts
- #reellove – 1 million posts
- #reelshow – 1 million posts
- #reeladdict – 1 million posts
- #reeloftheday – 1 million posts
- #reelmagic – 1 million posts
- #reelvideo – 1 million posts
- #reelartists – 1 million posts
- #reelstyle – 1 million posts
- #reelsofinstagram – 1 million posts
- #reelity – 1 million posts
- #reelit – 1 million posts
- #reelagram – 1 million posts
- #reelvibes – 1 million posts
- #reeloftheday – 1 million posts
- #reeladdict – 1 million posts
- #reellove – 1 million posts
- #reelshow – 1 million posts
- #reelmagic – 1 million posts
- #reelvideo – 1 million posts
- #reelartists – 1 million posts
- #reelstyle – 1 million posts
- #reelsofinstagram – 1 million posts
- #reelity – 1 million posts
- #reelit – 1 million posts
- #reelagram – 1 million posts
- #reelvibes – 1 million posts
- #reelsoftheday – 1 million posts
- #reelers – 1 million posts
- #reelart – 1 million posts
- #reelchallengeaccepted – 1 million posts
- #reellove – 1 million posts
- reelshow – 1 million posts
Best Instagram Hashtags for Foodies
- #foodie – 105 million posts
- #foodporn – 270 million posts
- #foodgasm – 19 million posts
- #foodpics – 65 million posts
- #foodphotography – 98 million posts
- #instafoodie – 26 million posts
- #foodgram – 51 million posts
- #foodbloggers – 25 million posts
- #yummy – 160 million posts
- #delicious – 119 million posts
- #foodlover – 79 million posts
- #foodstagram – 120 million posts
- #foodiegram – 61 million posts
- #foodblogger – 59 million posts
- #foodbloggersofinstagram – 3 million posts
- #foodphotographyandstyling – 1 million posts
- #foodphotographyprops – 1 million posts
- #foodphotoshoot – 1 million posts
- #foodpicoftheday – 1 million posts
- #foodpics – 65 million posts
- #foodieheaven – 1 million posts
- #foodielove – 1 million posts
- #foodiefeature – 1 million posts
- #foodiediaries – 1 million posts
- #foodgasm – 19 million posts
- #foodisfuel – 1 million posts
- #foodislife – 4 million posts
- #foodism – 1 million posts
- #foodista – 1 million posts
- #foodphotooftheday – 1 million posts
- #foodpicsdaily – 1 million posts
- #foodpornshare – 1 million posts
- #foodphotography – 98 million posts
- #foodpornography – 1 million posts
- #foodpornshare – 1 million posts
- #foodpornography – 1 million posts
- #foodpornoftheday – 1 million posts
- #foodpornshare – 1 million posts
- #foodpornography – 1 million posts
- #foodpornoftheday – 1 million posts
- #foodpornpics – 1 million posts
- #foodpornphoto – 1 million posts
- #foodpornaddict – 1 million posts
- #foodpornofinstagram – 1 million posts
- #foodpornshare – 1 million posts
- #foodpornography – 1 million posts
- #foodpornoftheday – 1 million posts
- #foodpornpics – 1 million posts
- #foodpornphoto – 1 million posts
- #foodpornaddict – 1 million posts
Remember to adapt your hashtag strategy based on the specific content of your posts and your target audience. Instagram’s algorithm also considers the engagement and relevance of your content, so choose hashtags that genuinely relate to your posts.
How many hashtags should I use on Instagram?
While Instagram allows up to 30 hashtags per post, the optimal number varies. It’s generally recommended to use a moderate amount, striking a balance between visibility and a clean aesthetic. Around 5-15 relevant and diverse hashtags often prove effective.
Types of popular Instagram hashtags
a. General Hashtags: Broad and widely used, e.g., #beautiful.
b. Niche Hashtags: Specific to a particular interest or industry, e.g., #travelphotography.
c. Branded Hashtags: Unique to your brand, fostering community engagement, e.g., #YourBrandName.
How to find the best Instagram hashtags for YOUR brand
a. Research Your Audience: Understand the interests and preferences of your target audience.
b. Competitor Analysis: Analyze hashtags used by competitors in your industry.
c. Explore Instagram Suggestions: Leverage Instagram’s suggestion feature when typing hashtags.
d. Use Hashtag Tools: Utilize third-party tools to discover popular and trending hashtags.
10 tips for how to use hashtags on Instagram
a. Relevance is Key: Ensure hashtags accurately represent your content.
b. Create Branded Hashtags: Foster a sense of community around your brand.
c. Mix Popular and Niche: Combine widely-used and specific hashtags for a balanced approach.
d. Limit Quantity: Stick to a moderate number of hashtags to maintain a clean look.
e. Location-based Hashtags: Include location-specific hashtags for localized reach.
f. Monitor Performance: Regularly assess which hashtags drive the most engagement.
g. Use Hashtags in Stories: Increase discoverability by incorporating hashtags in your Instagram Stories.
h. Check Popularity: Be aware of the popularity of hashtags using Instagram’s search or external tools.
i. Industry-Specific Hashtags: Include hashtags relevant to your industry or niche.
j. Experiment and Adapt: Test different hashtag strategies and adjust based on performance.
Conclusion
Effectively using Instagram hashtags involves a combination of research, creativity, and adaptability. By understanding the types of hashtags, exploring the top ones, and employing strategic tips, you can enhance your Instagram presence and connect with a larger and more engaged audience.