From sci-fi movies to hospitals and everyday reality, 3D printing is soon catching up. Remember those “replicator” machines from Star Trek? Or a 3D printed human heart in hospitals? Well, move over fiction because 3D printing turns the idea of creating any object you can imagine into a reality. This technology is soon finding its way into marketing, especially QR Code marketing. You can design and print everything from delicate statutes to custom tools.
In fact, this technology is projected to grow from $17.4 billion in 2022 to $37.2 billion by 2026. Let’s walk you through the basics of a 3D print QR Code and show you exactly how to 3D print a QR Code, step by step.
Let’s jumpstart.
What are 3D Printed QR Codes?
We’re all familiar with the nuances and functionalities of a classic QR Code—they are visible on everything from billboards and magazine ads to product packaging. But what if we told you QR Codes could step out of the flat page and into the real world? Here’s where 3D-printed QR Codes come in, adding a new layer of functionality and creativity to information sharing.
Typically, QR Codes exist in two dimensions – printed on paper or displayed on screens. But, the magic of 3D printing lets you create physical, three-dimensional versions. For example, you can create tiny boxes instead of flat squares – that’s the essence of a 3D-printed QR Code.
Benefits of a 3D Printed QR Code
Regular QR Codes are great, but 3D-printed ones take things to the next level for businesses of all kinds by improving the prospect experience. But how?
- Better engagement – Usually, 3D printed QR Codes are a treat to the eyes and can instantly make your customers say “wow” and scan the QR Code.
- Built to last – They are super durable, lasting way longer than their 2D counterparts. Plus, they still have that error correction magic, so scans are smooth sailing.
- Creative appeal – From fashion to furniture, 3D printed QR Codes let you create unique and visually striking ones.
- Marketing and advertising – You can use a 3D-printed QR Code on a promotional item, and your brand becomes a portable ad wherever it goes. It’s like having tiny brand ambassadors in your customers’ pockets.
- Customization king – You can customize your 3D printed QR Codes by including your brand logo, colors, patterns, frames, etc. Got a product with an unusual shape? No problem. A 3D printed QR Code lets you design custom QR Codes that fit perfectly, no matter what you’re working with.
- Accessibility – The tactile nature of 3D-printed QR Codes lets those with visual impairments interact with them more easily.
Where Can You Use a 3D Printed QR Code?
3D-printed QR Codes are a functional, engaging, reliable, and secure way to engage with your prospects. They open doors to a range of applications –
- Manufacturing: You can use a 3D-printed QR Code on a machine, leading to its service manual or assembly instructions. This streamlines maintenance and reduces errors.
- Healthcare: A patient’s medical profile embedded in a 3D-printed QR Code on a watch or bracelet provides vital information in emergencies, especially for those unable to communicate.
- Education: 3D models come alive with QR Codes linking to videos, explanations, or even AR experiences. For example, museums can use them to enhance visitor engagement with exhibits. Geometry students can understand 3D shapes with embedded QR Codes revealing relevant formulas.
- Marketing: 3D-printed QR Codes on products can link to purchase options, customization tools, or brand stories, creating a dynamic marketing experience.
- Branding: You can use the 3D aspect of the code itself to include your branding elements, further improving your brand identity.
- Art and design: You can include 3D printed QR Codes into sculptures, paintings, or other art installations, creating an interactive element for your customers.
- Entertainment: You can include toys or game pieces in a 3D printed QR Code that, when scanned, reveals bonus content, hidden messages, or augmented reality experiences.
- Social media integration: Restaurants or cafes can use 3D-printed QR Codes as coasters or table decorations with links to social media pages, menus, or special promotions.
It’s incredible that 3D-printed QR Codes can be used in so many different ways. Now, let’s look at the process of creating them.
How to 3D Print a QR Code?
Creating 3D-printed QR Codes for your business is surprisingly straightforward. Here’s a step-by-step guide:
Step 1: Generate your QR Code
First things first, you need the QR Code itself. Many online QR Code generators exist. Choose one that suits your needs and generate your code, ensuring it includes all the data you want to encode. Tools such as Uniqode’s QR Code generator offer security, scalability, customization options such as colors, frames, patterns, outbound links, printable download options, etc.
Download the code as an SVG or any suitable printable format. You can also follow this guide on how to create a QR Code.
Step 2: Design in 3D
Now comes the fun part—transforming your 2D code (downloaded) into a 3D QR Code. You’ll need 3D modeling software with an extrusion tool. Blender, ZBrush, and 3DS Max are all common options. Blender’s ease of use and point selection make it a great choice for beginners.
Just remember to avoid modifying the squares within the code itself, as that can mess with the data. Make sure your background color contrasts with the code for optimal scanning, and consider the size of the object you’ll attach your 3D QR Code to. Once you’re happy with your design, export it as a 3D file.
Step 3: Printing
When it comes to printing your creation, two main methods dominate the scene: Fused Deposition Modeling (FDM) and Stereolithography (SLA). FDM printers build models layer-by-layer using melted filaments, while SLA printers use UV light to cure photopolymer resin. SLA shines when it comes to intricate shapes, so choose your method based on your design’s complexity.
Step 4: Choose your material
3D printing materials like ABS and PLA (thermoplastics) are common choices. Consider factors like durability, intended use, and desired color options. For a water-resistant code, you can check out PETG filament.
Step 5: Testing
The printing process will take time. QR Codes require meticulous detail for proper scanning, so patience is key. Resist the urge to buff or smooth the printed model. This could damage the tiny squares that make up the QR Code and affect its functionality.
Once complete, put your creation to the test. Use your mobile device’s camera to scan the code. If successful, it should read the data from any angle with ease.
Bottomline – A Unique Way to Engage With Your Customers
As 3D printing technology evolves, we can expect even more innovative and interactive applications to emerge. 3D printed QR Codes provide a fresh take on the familiar format, waiting to be integrated into your marketing campaigns, interactive exhibits, or personalized gifts. You can use them in any sector or field to highlight your products and services and achieve your marketing goals. So, will you 3D print a QR Code? Follow these steps and try it today.