In this day and age, our social media pages are very much a part of us. Before even meeting us, people will form their first impressions of us by taking a peek at our social media profiles, which is why it’s so important that we get our Instagram bios down. It may only be 150 characters, but these characters have the power to encapsulate your essence, communicate your message, and leave a lasting impression. Whether you’re a personal brand, a business, or just someone who wants to share their passions, then you need an empowering Instagram bio on your side.
Everyone can benefit from an empowering message, as we all have unique struggles that we sometimes need motivation to deal with. Whether you’re feeling bogged down by a disability that requires you to use lightweight mobility scooters or you’re struggling with anxiety that makes it a struggle to leave the house sometimes, an empowering message could be just what you need to inspire you. So, discover more about creating an empowering Instagram bio below.
Know Your Purpose
Before you even start typing, you need to reflect on your purpose for being on Instagram. Are you looking to share your journey, promote your business, inspire others, or even all the above? If you have a primary goal in mind, this will help you establish the tone and content of your bio.
For example, wellness coaches might use their Instagram to inspire and uplift others. On the other hand, digital marketers might be using their Instagram to showcase their expertise and drive traffic to their services. Ultimately, your purpose needs to shine through every word you write.
Be Authentic
The Instagram world is all about fillers and facades, so this means that authenticity really has the power to stand out. It’s for this reason that your Instagram bio should be a reflection of your true self, not an idealized version. If your followers are to trust you, they need to see the authentic version of you, and this applies whether you’re growing a personal brand or a business.
Authenticity means steering clear of buzzwords that don’t mean anything to you or your audience. Instead, you need to channel your focus into what genuinely excites and motivates you. For instance, you might opt for “Passionate about crafting stories that connect” over “Social media enthusiast”.
Use Strong, Positive Language
If you’re to create an empowering bio successfully, you need to incorporate strong and positive language that communicates confidence and enthusiasm. “Passionate”, “dedicated”, “driven”, and “committed” are just some of the words that can instantly uplift the tone of your bio. This is predominantly down to the fact that these words convey energy and a forward-moving attitude, and this is naturally inspiring to others.
For instance, you might say something along the lines of “Empowering others to embrace a healthy lifestyle” rather than “Trying to live a healthy life”. While the difference in town is subtle, it can make a real impact, as the former exudes confidence and a sense of purpose.
Include a Call to Action
An empowering Instagram bio does much more than just inspire – it can actually motivate people to take action. So, if you place a call to action in your bio, you can guide your followers towards your desired outcome. This might include pushing them to visit your website, signing up for a newsletter, or engaging with your content.
The best CTAs are the simplest ones. They just need to make the action feel exciting and accessible. Some of the most effective CTAs include “Join the journey”, “Explore more”, “Get started today”, “Shop the latest collection”, and “Book your session now”.