Although email is the oldest medium of communication, it still remains a vital component of a marketing strategy. Social media, programmatic advertising, chatbots and SMS have literally changed the digital marketing landscape.
For today’s generation, email seems old-fashioned but is considered a vital component of a marketing strategy. Carefully curated messages sent by email can make a lot of impact on the receiver.
In this article, we will be discussing the email marketing strategies and the important points that students should know about the significance of email marketing.
Understanding the Basics
Email marketing is your foundation. Collect your emails through various websites, social media channels and events. Tools like MailChimp & Constant Contact offer user-friendly features and affordable plans.
Email Marketing Strategies for Students
- Identify your target audience clearly
- Identify your target audience
- Write engaging subject lines
- Use clear and concise writing style
- Personalize your emails
- Target your audience based on interests, behavior and demographics
- Always respond to emails promptly
Cost-effective channel
It might be considered out-dated or old-fashioned but email marketing tops the list of being the most effective communication channel. Within a small budget, email marketing provides a wide range of opportunities like retaining students, information and engagement.
Segmentation & Personalization
Tailor your email content to meet the specific needs and interests of different segments can significantly boost engagement. Email marketing can create personalized messages that connect with the audience emotionally.
Automated Campaigns
Automated email campaigns can provide a more relevant communication with your audience. From welcome emails to re-engagement campaigns, automated messages can help deliver a more impactful message to the audience.
Mobile Optimization
With a significant amount of emails being opened on mobile devices, ensuring your emails are mobile-friendly is essential. Use responsive design so your emails look great on any device. This means using a single-column layout, ensuring fonts are large enough to read, and making buttons easy to clock on touch screens.
Maintain the Quality
A successful email marketing strategy begins with a high-quality email list. If you want to capture email addresses, students should make use of forms on their website or on social media channels. Although, the email should be user-friendly and clearly state what subscribers will receive.
Craft Compelling Emails
For a good email marketing strategy, content is the king. Make sure to create compelling subject lines that grab attention and encourage opens. The email should speak clearly and the message should be concise and enticing.
When writing an email, include clear and compelling CTAs that guide subscribers towards your desired action. Be it making a purchase, signing up for a webinar and downloading a resource, you CTA should be very clear.
What to avoid?
Do not bombard your subscribers with frequent emails. This might irritate them leading to unsubscribing your channel. Ignore the spam filters and follow the best practices of email marketing to avoid the spam folder. Students can also ensure that you should experiment with different subject lines and content to optimize results.
Conclusion
By understanding the basics, building a quality list, crafting compelling content and design effectively, you will be equipped to contribute to any marketing team or even launch your own campaigns. If you are looking for a career in digital marketing at AAFT.
The degree/diploma courses offered at AAFT School of Digital Marketing offers a comprehensive and immersive learning experience that can help our students land a job in their chosen field. If you are passionate about a career in marketing, visit the AAFT website and learn more about the marketing programs in detail.